A creative agency specializing in creating clarity of purpose in branding
Ligman evolved from a significant outdoor lighting brand, becoming more B2C, with its expansion out of Asia. Our partnership brings the brand’s emotion to center stage, creating a human-centric identity that embraces product-led storytelling as its root.
Rooted with Peranakan culture in Singapore, the brand aims to represent the image of bringing tasty home-cooked meals to the family.
Häagen-Dazs, the premium ice cream brand, has found the sweet spot and wraps another global corner into China’s success story since the mid-1990s. Since the worldwide rebranding in 2018, which aims to be more “modern” and “vibrant”, the brand has moved away from the fussy design and target younger audiences with a contemporary twist.