Yu Onigiri

Yu Onigiri made inventive Onigiri that brings comfort and convenience to their audience. Founded in Taiwan, this start-up eatery wanted to integrate high-quality rice from Eastern Taiwan, offering exciting flavours that make an ideal quick snack and are a fun alternative to sandwiches for lunch.

We created the brand with the ambition to encapsulate the artful ambience and calm energy in respect of Japanese inspiration. We also made illustrations in muted tones, introducing food elements to represent the assertive embrace of locally sourced ingredients.

“The illustrations and color tones are kept calm but interesting, with elements emphasizing the real, locally sourced ingredients.”