The name You-Jin is inspired by a Chinese idiom “津津有味,” reflecting the brands offering of a comprehensive range of seasoning products, including monosodium glutamate products and liquid seasonings.

You-Jin’s concept suggests an enhancement of food taste by a sprinkle of the seasoning products, to achieve elevation of food flavoring in many ways. We created a graphic identity centered on “three dots,” resembling the gesture of sprinkling and the form of the products. It is centralized as the key brand element, which allows the brand identity to extend to multiple compelling touchpoints.

“Simply sprinkle for
amazing flavors.”