During the SATS Headquarter office revamp, we designed their spatial graphic & way-finding system by bringing storytelling and personality to the office space. We understood that SATS is a people-centric company. Thus they should embrace the new space with a much more open and light-hearted approach to unite their staff & visitors.
Our campaign framework enables SATS to continue on its timeless path to high-tech innovation, focusing on its key people’s ‘game-changing’ qualities. The visual language and messaging framework are inspired by emotional impact and innovation, with the ability to see the variety within people is rooted in their contribution and growth to the brand.