- Initiative & Campaign
- | Consumer Products
Philips APAC Center Opening
The household legend re-opened its APAC Center with the brand’s new manifesto: There’s always a way to make life better.
After 120 years, Philips has moved towards being human-centric, simplified, bold, and modern. The dominant brand consistently communicates its positive and inspiring message regularly. With a new center approaching, we created a campaign strategy and communication that utilized the unique position of its APAC Center located in Singapore.
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“This is where heritage
meets the future, where ideas become reality.”
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