PeraMakan is a restaurant chain selling traditional Peranakan cuisine with a casual, no-frills twist. The brand aims to represent the image of bringing tasty home-cooked meals to the family. When we take on the mission of breathing new life into a Peranakan cuisine brand, our research revealed that PeraMakan is in an excellent position to re-introduce its traditional menu to the younger audience.

We injected the brand with an extremely modern color palette and illustrations because of the demographic, taking traditional Peranakan motifs to an all-new frontier. A full set of identity rich in pattern & texture speaking to the mass market through new and lively kiosk outlets.

“The most authentic future-proof strategies are often rooted in respect for the past.”