Longing is a drink brand founded in Taiwan; it offers a new concept in Taiwan’s bubble tea phenomenon — to focus on coffee instead of tea.

The look and feel infused a contemporary edge to the branding. Neon blue is used among other muted palettes, combined with a dark background, a more stylized approach to logo design, and a simple brand graphic – led by the impression of a coffee flower and the swirl of milk foam.

“The new identity succeeds in expressing the energy and dynamism of the drink brand.”