- Branding
- | Food & Drink
Longing
Longing is a drink brand founded in Taiwan; it offers a new concept in Taiwan’s bubble tea phenomenon — to focus on coffee instead of tea.
The look and feel infused a contemporary edge to the branding. Neon blue is used among other muted palettes, combined with a dark background, a more stylized approach to logo design, and a simple brand graphic – led by the impression of a coffee flower and the swirl of milk foam.
![](https://www.studioensemble.com/wp-content/uploads/2020/10/longing_brand4.jpg)
![](https://www.studioensemble.com/wp-content/uploads/2020/10/longing_pattern-05.jpg)
![](https://www.studioensemble.com/wp-content/uploads/2020/10/longing_pattern-11-scaled.jpg)
![](https://www.studioensemble.com/wp-content/uploads/2020/10/longing_b2bbeanbag_big-scaled.jpg)
![](https://www.studioensemble.com/wp-content/uploads/2020/10/longing_brand-1.jpg)
![](https://www.studioensemble.com/wp-content/uploads/2020/10/longing_brand6-1.jpg)
![](https://www.studioensemble.com/wp-content/uploads/2020/10/longing_b2chot-1.jpg)
“The new identity succeeds in expressing the energy and dynamism of the drink brand.”
![](https://www.studioensemble.com/wp-content/uploads/2020/10/longing_b2cice-scaled.jpg)
![](https://www.studioensemble.com/wp-content/uploads/2020/10/longing_b2cbox.jpg)
![](https://www.studioensemble.com/wp-content/uploads/2020/10/longing_b2cpacket-1.jpg)
![](https://www.studioensemble.com/wp-content/uploads/2020/10/longing_space-1.jpg)
![](https://www.studioensemble.com/wp-content/uploads/2020/10/longing_space2-1.jpg)