LegoCare is a program designed by the company’s Human Resource Department, dedicated to introducing flexible benefits within the staff’s insurance package. The program includes the leading category in Health Screening, Dental care, Hospitalisation, and Fitness Welfare, which allow the team to flexibly choose and shuffle around.

With the key concept of “Build Your Own Plan,” we illustrated a series of Lego characters and building blocks representing different categories of benefits and animated to eventually form a heart, reflecting the core of the program: Lego, care.

“Curate, shuffle, form… an insurance package so flexible and buildable just like Lego. ”