Koon Seafood

Koon Seafood is a small fishmonger set-up in Singapore’s traditional wet market. This business is rooted in savvy industrial knowledge, backed by years of experience, and seeking a fresh twist in terms of business model. To create this family-run brand’s identity, we introduced a modern, restricted color palette, and the fishnet element as a brand asset, portraying the image of freshness and liveliness in the market.