Häagen-Dazs Mid Autumn Campaign 2019 (China)

Häagen-Dazs has been savvy and well prepared in the China market for cultural integration; the brand has established a full-fledged effort to Mid Autumn Campaign every year.

In 2019, the campaign tells the story through celebrity endorsement with a key message “有你在真好” (Glad to have you around) — addressing the beauty of love and companion. The collateral features contents endorsed by millennials’ favorite celebrity, strategically connecting the brand value and perception with millennial customers.

“Mid-Autumn gifting – thinking outside the box.”