- Initiative & Campaign
- | Food & Drink
Häagen-Dazs Mid Autumn Campaign 2019 (China)
Häagen-Dazs has been savvy and well prepared in the China market for cultural integration; the brand has established a full-fledged effort to Mid Autumn Campaign every year.
In 2019, the campaign tells the story through celebrity endorsement with a key message “有你在真好” (Glad to have you around) — addressing the beauty of love and companion. The collateral features contents endorsed by millennials’ favorite celebrity, strategically connecting the brand value and perception with millennial customers.
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![Cover](https://www.studioensemble.com/wp-content/uploads/2020/08/Cover.jpg)
![Spread1](https://www.studioensemble.com/wp-content/uploads/2020/08/Spread1.jpg)
![Spread2](https://www.studioensemble.com/wp-content/uploads/2020/08/Spread2.jpg)
![Spread3](https://www.studioensemble.com/wp-content/uploads/2020/08/Spread3.jpg)
![Spread4](https://www.studioensemble.com/wp-content/uploads/2020/08/Spread4.jpg)
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“Mid-Autumn gifting – thinking outside the box.”
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