Flashbang is Singapore’s first and biggest creative retail playground debuted along Orchard Road for the Christmas season. An open-air car park has been converted into a dynamic space with virtual reality installations and creative workshops. Integrating exciting F&B and retail stores, with the party’s concept under neon light art installations and live music after sunsets.

Working alongside the Invade team, the design of the identity focuses heavily on the neon light artworks, targeting to capture the interest of the young, media-savvy audience. Our goal was to develop a set of illustration artworks with adequate details, integrating pop culture and Singapore memories and resulting in the bold and disciplined visual system that allows Flashbang to take off and evolve in different markets.

“Christmas shopping should be beyond transactions, it should be creative, interactive and visually engaging.”