Founded on the premise of creating better, healthier coffee and dessert that brings people together, CAMACA sought to upend the generic by making its name synonymous with innovation, health, and, above all, great taste.

We partnered with CAMACA to establish a brand strategy and design language for its retail and B2B business, bringing the brand story forward. We consolidated the experience and facilitated this process by creating a single visual language to act as an overarching identity to house many types of their products, creating a unique destination that put storytelling at the center across four countries — Shanghai, Taiwan, Malaysia, and Singapore.

“The brand needs to convey the soul of honesty, spirituality & aesthetics that let consumers enjoy the uplifting experience in the environment.”