Broasted is ventured by SugarBun, a homegrown fast-food chain originated in Malaysia. The classic Broasted Chicken has been the proud signature in the restaurant’s recipe for decades. Today, the establishment of sub-brand literally being named “Broasted Chicken’ — through a fresh, multi-stall concept, with each stall promising specific signatures.

We wanted the design to embody the idea that a set of illustrations, the ‘Broasted Chicken,’ could convey the contentment felt after the enjoyment of a good meal.

“The identity uses a set of playful illustrations and vivid color palette to bring out the happy vibes and the energy of broasted chicken.”