- Branding
- | Food & Drink
Broasted
Broasted is ventured by SugarBun, a homegrown fast-food chain originated in Malaysia. The classic Broasted Chicken has been the proud signature in the restaurant’s recipe for decades. Today, the establishment of sub-brand literally being named “Broasted Chicken’ — through a fresh, multi-stall concept, with each stall promising specific signatures.
We wanted the design to embody the idea that a set of illustrations, the ‘Broasted Chicken,’ could convey the contentment felt after the enjoyment of a good meal.
![](https://www.studioensemble.com/wp-content/uploads/2020/07/logo-1.jpg)
![](https://www.studioensemble.com/wp-content/uploads/2020/07/1-4.jpg)
![](https://www.studioensemble.com/wp-content/uploads/2020/07/4-1.jpg)
![](https://www.studioensemble.com/wp-content/uploads/2020/07/namecard-1-1024x802.jpg)
![](https://www.studioensemble.com/wp-content/uploads/2020/07/main-9-1024x641.jpg)
![](https://www.studioensemble.com/wp-content/uploads/2020/07/cup2-868x1024.jpg)
![](https://www.studioensemble.com/wp-content/uploads/2020/07/3-1-676x1024.jpg)
“The identity uses a set of playful illustrations and vivid color palette to bring out the happy vibes and the energy of broasted chicken.”
![](https://www.studioensemble.com/wp-content/uploads/2020/07/broasted_packaging-1024x854.jpg)
![](https://www.studioensemble.com/wp-content/uploads/2020/07/cup-1024x569.jpg)
![](https://www.studioensemble.com/wp-content/uploads/2020/07/traynapkin-1024x576.jpg)
![](https://www.studioensemble.com/wp-content/uploads/2020/07/chicken-859x1024.jpg)