Aorui Milk

Aorui Milk (China) is a dairy brand targeting mass markets, the update of the packaging aims to appeal to young families. In keeping with this progressive, active and cheerful brand, we created a mascot to appeal to the younger audience and children. A monotone palette resulted in an iconic and unique design that is never seen in china’s milk packaging. This project is collaborated with GPB Shanghai.

“A clean, bold and iconic design attracting young audiences with cheerful vibes.”